June 1, 2010

Choosing the perfect Colors for your Website

Understand Your Color

When designing a website choose colors wisely. Your choice of colors for your website should mirror the message and feeling you to hope to communicate to the viewer. Let's take a look at some colors and what they mean to you and your website.

Black - the color of sophistication
Black speaks to power, sophistication, formality, elegance, wealth, mystery and style. Black can make color burst from the web page. It is a natural classic color and never goes out of style. Too much black can darken a mood and affect emotions very easily. When designing for a gallery of art or photography, a black or gray background can be used to make the other colors stand out.

Negatives: Death, unknown, fear, dark, sad, threatening, wicked, morbid and dangerous.

Red - the color of passion
Red is the color of passion, strength, energy, fire, love, excitement, speed, leadership and power. When using red in your website design it is best to us it as an accent color. It is a perfect color for 'Special Offer' or 'Buy Now' buttons on websites and Email ads, as it attracts the eye.

Negatives: Danger, fire, blood, war, anger, stop, revolution, radicalism and aggression

Green - the color of nature
Green implies movement, nature, spring, fertility, youth, environment, money (US), good luck, safety and generosity. It is the most restful color for the human eye and it can improve vision. Green works well as an accent or secondary color. Use green to indicate safety. Olive green is the traditional color of peace.

Negatives: Inexperience, envy, misfortune, jealousy, illness and greed

Blue - the color of stability
Blue is a color of peace, harmony, tranquility, health, coolness, confidence, loyalty, conservatism, dependability and technology. Blue is a safe choice for most uses.

Negatives: Depression, coldness,obscenity, conservatism and winter

White – the color of purity

White represents cleanliness, purity, and spirituality. It represents life and marriage in Western cultures, but it represents death in Eastern cultures.

Yellow - the color of ideas
Yellow can convey sunlight, joy, happiness, optimism, idealism, wealth (gold), summer and hope. It is the brightest color and intellectuals love yellow.

Negatives: Cowardice, illness, hazards, dishonesty and avarice

Orange - the color of energy
Orange conveys creativity, confidence, balance, heat, enthusiasm, flamboyance and playfulness. Orange is very effective for promoting food products and children's products such as toys.

Negatives: Warning, danger and cheapness

Pink – the color of romance
Pink is the softer side of red. Pink is romantic, calming and feminine.


Ashutosh Mishra said...

Thank you for the comments Maddy! Your blog looks really awesome too! I am not much a creative guy, but the content is nice and interesting.